http://www.nickandjules.co.uk Nick & Jules Tue, 18 Oct 2011 09:34:34 +0000 http://www.nickandjules.co.uk en http://nickandjules.co.uk/Horlicks http://nickandjules.co.uk/following/nickandjules.co.uk/Horlicks Tue, 18 Oct 2011 09:34:34 +0000 Nick & Jules 2098121 Horlicks wanted a new positioning to move away from ‘Made for evenings’. We found out that famous explorers used to drink Horlicks and there’s even a mountain range in Antarctica called Horlick Mountains. We suggested repositioning it as a drink for active outdoorsy people. <img src="http://payload.cargocollective.com/1/0/1736/2098121/Proposal3_905.png" border="0" width="896" height="2124" width_o="896" height_o="2124" src_o="http://payload.cargocollective.com/1/0/1736/2098121/Proposal3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2098121/sample_script_905.jpg" border="0" width="900" height="636" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/0/1736/2098121/sample_script_o.jpg" align="left" /> Recruitment ad Horlicks creates its own version of Shackleton’s famous ‘Men wanted’ ad to recruit people for the journey. <img src="http://payload.cargocollective.com/1/0/1736/2098121/layout_new copy_905.jpg" border="0" width="894" height="734" width_o="894" height_o="734" src_o="http://payload.cargocollective.com/1/0/1736/2098121/layout_new copy_o.jpg" align="left" /> Website <img src="http://payload.cargocollective.com/1/0/1736/2098121/DOC_2_905.jpg" border="0" width="905" height="639" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/0/1736/2098121/DOC_2_o.jpg" align="left" /> Explorer app You don’t have to go to Antarctica to find an experience for body and soul. Use the Horlicks Explorer app to get walking, wherever you are, whatever your level. <img src="http://payload.cargocollective.com/1/0/1736/2098121/Explorer_a_905.jpg" border="0" width="900" height="636" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/0/1736/2098121/Explorer_a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2098121/Explorer_b_905.jpg" border="0" width="900" height="636" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/0/1736/2098121/Explorer_b_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2098121/Explorer_c_905.jpg" border="0" width="900" height="636" width_o="900" height_o="636" src_o="http://payload.cargocollective.com/1/0/1736/2098121/Explorer_c_o.jpg" align="left" /> http://nickandjules.co.uk/Vodafone http://nickandjules.co.uk/following/nickandjules.co.uk/Vodafone Tue, 18 Oct 2011 09:23:01 +0000 Nick & Jules 2165538 With the rest of the team at Grey London, we created work for two Vodafone Ireland retail campaigns. For Christmas, they wanted something that celebrated the spread of good will at that time of year. Christmas TV 60 For summer, they wanted a traditional campaign for their data offer and to shift some phones. The result isn’t the most creative thing we’ve worked on. But we learned some of retail’s dirty secrets. Summer TV 60 Summer TV 20 Print <img src="http://payload.cargocollective.com/1/0/1736/2165538/Print1_905.jpg" border="0" width="900" height="794" width_o="900" height_o="794" src_o="http://payload.cargocollective.com/1/0/1736/2165538/Print1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2165538/Print2_905.jpg" border="0" width="900" height="808" width_o="900" height_o="808" src_o="http://payload.cargocollective.com/1/0/1736/2165538/Print2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2165538/Print3_905.jpg" border="0" width="900" height="694" width_o="900" height_o="694" src_o="http://payload.cargocollective.com/1/0/1736/2165538/Print3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2165538/Print4_905.jpg" border="0" width="900" height="279" width_o="900" height_o="279" src_o="http://payload.cargocollective.com/1/0/1736/2165538/Print4_o.jpg" align="left" /> http://nickandjules.co.uk/Vodafone-Comedy-Festival http://nickandjules.co.uk/following/nickandjules.co.uk/Vodafone-Comedy-Festival Tue, 18 Oct 2011 09:23:01 +0000 Nick & Jules 2165533 Vodafone Ireland wanted to create a campaign for their new sponsorship of the annual comedy festival at the Iveagh Gardens in Dublin. With the help of the lovely and talented illustrator Chloe Batchelor, we came up with a cast of characters, a tone of voice, and a look and feel we could use across a variety of comms. And we even managed to slip in some hidden gags into the artwork. The Characters <img src="http://payload.cargocollective.com/1/0/1736/2165533/New_final_master_905.jpg" border="0" width="900" height="895" width_o="900" height_o="895" src_o="http://payload.cargocollective.com/1/0/1736/2165533/New_final_master_o.jpg" align="left" /> Print <img src="http://payload.cargocollective.com/1/0/1736/2165533/small_48_905.jpg" border="0" width="900" height="450" width_o="900" height_o="450" src_o="http://payload.cargocollective.com/1/0/1736/2165533/small_48_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2165533/6sheet_905.jpg" border="0" width="900" height="656" width_o="900" height_o="656" src_o="http://payload.cargocollective.com/1/0/1736/2165533/6sheet_o.jpg" align="left" /> Radio For the radio ad, a world record was set for most jokes told in 20 seconds, featuring one liner maestro Stewart Francis. Vodafone Comedy Festival Radio by nickandjules App We worked with Return2sender and oversaw the production of an app for the festival. Features included a map we designed with Chloe, and an AR feature so you could find animated and interactive versions of the characters around the festival. <img src="http://payload.cargocollective.com/1/0/1736/2165533/App7_7_905.jpg" border="0" width="898" height="916" width_o="898" height_o="916" src_o="http://payload.cargocollective.com/1/0/1736/2165533/App7_7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2165533/App8_8_905.jpg" border="0" width="898" height="916" width_o="898" height_o="916" src_o="http://payload.cargocollective.com/1/0/1736/2165533/App8_8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2165533/App9_9_905.jpg" border="0" width="898" height="916" width_o="898" height_o="916" src_o="http://payload.cargocollective.com/1/0/1736/2165533/App9_9_o.jpg" align="left" /> Nick didn’t make it to the festival. But seeing real life versions of the characters he’d created made it feel like Jules was walking around inside Nick’s head. <img src="http://payload.cargocollective.com/1/0/1736/2165533/mime_905.jpg" border="0" width="893" height="492" width_o="893" height_o="492" src_o="http://payload.cargocollective.com/1/0/1736/2165533/mime_o.jpg" align="left" /> Here are some other ideas that didn’t make it to the festival either, but we thought were worth a mention. Hecklewall Tweet your heckles during the show for a new way to interact at gigs. <img src="http://payload.cargocollective.com/1/0/1736/2165533/Hecklewall_new_14_905.jpg" border="0" width="893" height="674" width_o="893" height_o="674" src_o="http://payload.cargocollective.com/1/0/1736/2165533/Hecklewall_new_14_o.jpg" align="left" /> Digital Mural See what you look like as an animated character in the world of the festival artwork. Step into a booth at the event and get a head shot taken. It then gets added to a characters body and uploaded to the digital mural so it can lark about with the rest of the characters at the festival. The final animation then pops up in your Facebook feed for you and your friends to find and tag you in the video. <img src="http://payload.cargocollective.com/1/0/1736/2165533/Digital_Mural_905.jpg" border="0" width="893" height="674" width_o="893" height_o="674" src_o="http://payload.cargocollective.com/1/0/1736/2165533/Digital_Mural_o.jpg" align="left" /> Stunt To make some noise on the lead up to the event the headlining comics take over the flagship store in Dublin and serve the customers. And they'll finish the day with a gig, performed live on the shop floor. <img src="http://payload.cargocollective.com/1/0/1736/2165533/storetakeover_new_905.jpg" border="0" width="886" height="473" width_o="886" height_o="473" src_o="http://payload.cargocollective.com/1/0/1736/2165533/storetakeover_new_o.jpg" align="left" /> http://nickandjules.co.uk/Absolute-Radio-1st-Birthday http://nickandjules.co.uk/following/nickandjules.co.uk/Absolute-Radio-1st-Birthday Tue, 18 Oct 2011 09:12:39 +0000 Nick & Jules 2165621 We were briefed to create a name, language, look and feel for Absolute Radio's 1st Birthday. Our answer: The Big One. A six-week party for reluctant adults. Digital billboard Veteran Radio 2 DJ Terry Wogan had finally decided to hang up his headphones, just before Absolute Radio’s birthday. We couldn't resist the chance to take a pop. Invite We couldn't let this go without a mention too. <img src="http://payload.cargocollective.com/1/0/1736/2165621/50_absolutebirthdaycard.jpg" border="0" width="464" height="655" width_o="464" height_o="655" src_o="http://payload.cargocollective.com/1/0/1736/2165621/50_absolutebirthdaycard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2165621/50_absolutebirthdaycardedm.jpg" border="0" width="464" height="655" width_o="464" height_o="655" src_o="http://payload.cargocollective.com/1/0/1736/2165621/50_absolutebirthdaycardedm_o.jpg" align="left" /> http://nickandjules.co.uk/Self-Promotion-1 http://nickandjules.co.uk/following/nickandjules.co.uk/Self-Promotion-1 Tue, 18 Oct 2011 08:16:49 +0000 Nick & Jules 2165521 There's been a couple of times we've wanted to make some noise about ourselves. Click on the images below and see the results. <img src="http://payload.cargocollective.com/1/0/1736/2165521/willing_and_stupid_905.jpg" border="0" width="900" height="227" width_o="900" height_o="227" src_o="http://payload.cargocollective.com/1/0/1736/2165521/willing_and_stupid_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2165521/Rubbishcorp_905.png" border="0" width="900" height="227" width_o="900" height_o="227" src_o="http://payload.cargocollective.com/1/0/1736/2165521/Rubbishcorp_o.png" align="left" /> http://nickandjules.co.uk/Nokia http://nickandjules.co.uk/following/nickandjules.co.uk/Nokia Mon, 10 Oct 2011 20:37:29 +0000 Nick & Jules 2128547 Nokia wanted an app for the Nokia Ovi Store. We designed an app where you’re rewarded for making the characters kranky. It was shortlisted for development, but didn't make it into production. We had nothing to take our anger out on. <img src="http://payload.cargocollective.com/1/0/1736/2128547/1_905.png" border="0" width="905" height="639" width_o="927" height_o="655" src_o="http://payload.cargocollective.com/1/0/1736/2128547/1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2128547/2_905.png" border="0" width="905" height="639" width_o="927" height_o="655" src_o="http://payload.cargocollective.com/1/0/1736/2128547/2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2128547/3_905.png" border="0" width="905" height="639" width_o="927" height_o="655" src_o="http://payload.cargocollective.com/1/0/1736/2128547/3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2128547/4_905.png" border="0" width="905" height="639" width_o="927" height_o="655" src_o="http://payload.cargocollective.com/1/0/1736/2128547/4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2128547/5_905.png" border="0" width="905" height="639" width_o="927" height_o="655" src_o="http://payload.cargocollective.com/1/0/1736/2128547/5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2128547/6_905.png" border="0" width="905" height="639" width_o="927" height_o="655" src_o="http://payload.cargocollective.com/1/0/1736/2128547/6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2128547/7_905.png" border="0" width="905" height="639" width_o="927" height_o="655" src_o="http://payload.cargocollective.com/1/0/1736/2128547/7_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2128547/48_8_905.jpg" border="0" width="905" height="639" width_o="927" height_o="655" src_o="http://payload.cargocollective.com/1/0/1736/2128547/48_8_o.jpg" align="left" /> http://nickandjules.co.uk/Vodafone-Radio http://nickandjules.co.uk/following/nickandjules.co.uk/Vodafone-Radio Tue, 04 Oct 2011 15:21:19 +0000 Nick & Jules 2098134 We created a radio ad for Vodafone Ireland’s data roaming offer for business customers traveling to the UK and the rest of Europe. We’d like to think that no one got lost because of this ad. Vodafone Data Roaming Radio by nickandjules http://nickandjules.co.uk/Nike http://nickandjules.co.uk/following/nickandjules.co.uk/Nike Fri, 30 Sep 2011 15:05:54 +0000 Nick & Jules 2080941 We created a takeover campaign for Nike Grid at Covent Garden, treating the media and environment as part of the game. <img src="http://payload.cargocollective.com/1/0/1736/2080941/49_nikecg1_905.jpg" border="0" width="905" height="494" width_o="1000" height_o="546" src_o="http://payload.cargocollective.com/1/0/1736/2080941/49_nikecg1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2080941/49_img0350_905.jpg" border="0" width="905" height="676" width_o="1024" height_o="765" src_o="http://payload.cargocollective.com/1/0/1736/2080941/49_img0350_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2080941/49_nikecg3_905.jpg" border="0" width="905" height="494" width_o="1000" height_o="546" src_o="http://payload.cargocollective.com/1/0/1736/2080941/49_nikecg3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2080941/49_nikecg4_905.jpg" border="0" width="905" height="494" width_o="1000" height_o="546" src_o="http://payload.cargocollective.com/1/0/1736/2080941/49_nikecg4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2080941/49_nikecg5_905.jpg" border="0" width="905" height="494" width_o="1000" height_o="546" src_o="http://payload.cargocollective.com/1/0/1736/2080941/49_nikecg5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/2080941/49_nice_905.jpg" border="0" width="877" height="655" width_o="877" height_o="655" src_o="http://payload.cargocollective.com/1/0/1736/2080941/49_nice_o.jpg" align="left" /> Scores from the game ran on LCD screens in the station. http://nickandjules.co.uk/Absolute-Radio http://nickandjules.co.uk/following/nickandjules.co.uk/Absolute-Radio Fri, 30 Sep 2011 14:39:16 +0000 Nick & Jules 29285 A year after its launch, most people still hadn’t heard of Absolute Radio or knew what it stood for. We thought they should use a washed up pop star to disrupt the X Factor, champion real music and warn people about the dangers of manufactured pop. TV Designed to run during the Xfactor final ad break. <img src="http://payload.cargocollective.com/1/0/1736/29285/1_905.jpg" border="0" width="899" height="508" width_o="899" height_o="508" src_o="http://payload.cargocollective.com/1/0/1736/29285/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/29285/3_905.jpg" border="0" width="899" height="508" width_o="899" height_o="508" src_o="http://payload.cargocollective.com/1/0/1736/29285/3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/29285/3_4_905.jpg" border="0" width="899" height="508" width_o="899" height_o="508" src_o="http://payload.cargocollective.com/1/0/1736/29285/3_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/29285/4_905.jpg" border="0" width="899" height="508" width_o="899" height_o="508" src_o="http://payload.cargocollective.com/1/0/1736/29285/4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/29285/5_905.jpg" border="0" width="899" height="508" width_o="899" height_o="508" src_o="http://payload.cargocollective.com/1/0/1736/29285/5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/29285/6_905.jpg" border="0" width="899" height="508" width_o="899" height_o="508" src_o="http://payload.cargocollective.com/1/0/1736/29285/6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/29285/7_905.jpg" border="0" width="899" height="508" width_o="899" height_o="508" src_o="http://payload.cargocollective.com/1/0/1736/29285/7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/29285/8_905.jpg" border="0" width="899" height="508" width_o="899" height_o="508" src_o="http://payload.cargocollective.com/1/0/1736/29285/8_o.jpg" align="left" /> Online films A series of ‘where are they now?’ web films about forgotten pop stars <img src="http://payload.cargocollective.com/1/0/1736/29285/viral_1_905.jpg" border="0" width="898" height="1285" width_o="898" height_o="1285" src_o="http://payload.cargocollective.com/1/0/1736/29285/viral_1_o.jpg" align="left" /> Radio<img src="http://payload.cargocollective.com/1/0/1736/29285/radio_1_905.jpg" border="0" width="898" height="1039" width_o="898" height_o="1039" src_o="http://payload.cargocollective.com/1/0/1736/29285/radio_1_o.jpg" align="left" /> http://nickandjules.co.uk/Fairy-Liquid http://nickandjules.co.uk/following/nickandjules.co.uk/Fairy-Liquid Thu, 14 Oct 2010 18:55:45 +0000 Nick & Jules 702658 How do you get kids to do the washing up? Make them think they’re witches and mad scientists. <img src="http://payload.cargocollective.com/1/0/1736/702658/FAIRY_MASTER_905.jpg" border="0" width="900" height="700" width_o="900" height_o="700" src_o="http://payload.cargocollective.com/1/0/1736/702658/FAIRY_MASTER_o.jpg" align="left" /> Stickers Peel off the back of packs and turn your sink wicked. <img src="http://payload.cargocollective.com/1/0/1736/702658/stickersNEW_905.jpg" border="0" width="905" height="639" width_o="2048" height_o="1447" src_o="http://payload.cargocollective.com/1/0/1736/702658/stickersNEW_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1736/702658/Sink1_905.jpg" border="0" width="905" height="646" width_o="992" height_o="709" src_o="http://payload.cargocollective.com/1/0/1736/702658/Sink1_o.jpg" align="left" /> Facebook merchandise Upload pictures of your kids washing up to the Fairy Facebook page and we'll give you money off our merchandise to reward your kids and keep them involved. <img src="http://payload.cargocollective.com/1/0/1736/702658/POS_905.jpg" border="0" width="905" height="646" width_o="992" height_o="709" src_o="http://payload.cargocollective.com/1/0/1736/702658/POS_o.jpg" align="left" />