Horlicks wanted a new positioning to move away from ‘Made for evenings’.

We found out that famous explorers used to drink Horlicks and there’s even a mountain range in Antarctica called Horlick Mountains. We suggested repositioning it as a drink for active outdoorsy people.












Recruitment ad
Horlicks creates its own version of Shackleton’s famous ‘Men wanted’ ad to recruit people for the journey.





Website




Explorer app
You don’t have to go to Antarctica to find an experience for body and soul.

Use the Horlicks Explorer app to get walking, wherever you are, whatever your level.